Market shaping

When businesses see favourable market futures, they seek to bring them about through market shaping. If they take a pessimistic view of market futures and their own capabilities, growth-oriented market shaping does not take place.

What does this theme investigate

• Identifying cognitive biases in market outlooks.
• How perceptions of markets influence market shaping.

Research team

• Valtteri Kaartemo (Tampere University)
• Judith Helmer (Tampere University)
• Maria Mogylnyk (Tampere University)